Red Cross
Wa’ad
SOCIAL IMPACT
Creative Development
Production
Post Production
One Award Winner
Adweek Arc Award Winner
The International Committee of the Red Cross came to Bassam and Reframe wanting to create a project together, but with nothing else in terms of exact directive or campaign in mind. What followed was a rich and exciting collaboration in creative development, that ended with a script for short film WA’AD.
Shot outside of Beirut, Lebanon, this was a big shoot on a shoe string, and a labor of love for many involved.