Reese Cooper
EXPERIENTIAL + PHOTOGRAPHY
directed by Zev Schmitz
Production
Stills
Livestream
AW22 "Open House" Livestream & Lookbook Shoot
The Reese Cooper AW22 collection was presented in the form of a 12 hour livestream titled "Open House." Flipping between 6 cameras, we gave viewers an insider look at the process of styling & shooting one of the Reese Cooper lookbooks. Starting at 8am PST, the cameras turned on & the doors to the studio opened. Over the next 12 hours we built the set, shot the entire collection, welcomed friends who stopped by & took it all down to return it to an empty warehouse.
Reframe produced the live stream, and look book photo shoot.
